
My career in digital art started back in 1992 at a small offset Litho printers. I made the move to FMCG packaging in 1997, working within the origination department of Mars Confectionery at its UK head office in Berkshire. There, I worked with Brand Managers throughout Europe on Global brands such as Mars, Twix, Snickers, Galaxy and Starburst.
After three years at Mars, I started working for a design agency, Tynan D’Arcy, before moving to global branding agency Enterprise IG, in 2002 as Senior Production Artist and then to Blue Marlin Brand Design as Production Manager, heading the artwork team and managing projects from design through to print.
I left the UK in 2009, ending up in Vietnam, where Crunchy Frog was born. We moved ourselves and the business back to Europe in 2024.
I manage the creative and production side of the business.

I have nearly 30 years’ experience in research, branding and communications, starting in 1996 at Unilever UK as Consumer Insight Manager, first on tea brands and then on spreads. Six years later, I switched sides, securing a role as Brand Consultant at global branding agency Enterprise IG, where I worked on FMCG and corporate branding projects.
After a stint running my own company and working as a freelance brand and research consultant, I moved to Vietnam and established Crunchy Frog with Paul. We’re now back in Europe.
My role at Crunchy Frog is wide-ranging, including brand strategy, copy writing, account management and event planning.